This lot is closed for bidding. Bidding ended on 5/15/2021
CAPPIELLO, Leonetto (1875-1942). Buvez du Vin et vivez joyeux. 1933. Paris: Devambez. Lithograph. Small version, on cardstock, with grommet and string hanger, as issued. 15 ½ x 11 5/8”. Skinning at top left corner. Handsomely framed and matted. A-.Published by the Ministry of Agriculture, this poster portrays wine consumption positively, with a smiling couple dressed in all white emerging from a colorful burst of grapes. As Jack Rennert has noted, it is interesting that this messaging coincides with the United States nearing the repeal of Prohibition, as alcohol exports to the country might soon resume.