This lot is closed for bidding. Bidding ended on 8/20/2022
MORA, Jo (1876–1947). Levi’s Round-Up of Cowboy Lore. Circa 1970s. Poster advertising Levi’s jeans which reproduces Mora’s “Sweetheart of the Rodeo,” originally published in 1933. 38 x 25 1/8”. Unbacked. Minor chipping and short tears at edges. [Also with]: a later authorized printing of “Sweetheart of the Rodeo” (Jim Meyer Graphics), 31 ¼ x 24 ¼”.