This lot is closed for bidding. Bidding ended on 3/20/2025
“Not a Trick," Magicians Find / Just Old Gold's Throat-Ease. 1931. Old Gold Cigarettes advertising poster, featuring the endorsement of America's leading magicians that Old Gold soothes the throat better than other cigarette brands, as found in a test administered by Robert Ripley, creator of “Believe It Or Not." Among the magicians surveyed are John Mulholland and Nate Leipzig. 22 x 14". Paper. Creases across image; tears and creases at edges. B/B-. Old Gold partnered with Ripley on several ads in the 1930s for their “Not a cough in a carload" campaign.